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It’s always hard executing a sports-related board. You need to get in good action shots while telling a story; and to tell the story with kids? That’s even more difficult.

“Luwas” posed this challenge, among others. We had to set up the whole thing as if we were in an international event. There were local and foreign kids, cast of hundreds including foreign extras, a remote location, unpredictable weather… and birds! I will not share all the cheating we did to come up with the finish product; but a combination of different locations, post production and tons of patience, here is a commercial we are truly proud of. This board is for Nestlé Philippines brand Milo. It’s directed by Franco Marinelli, with director of photography Odie Flores and production designer Adelina Leung. Production house: Straight Shooters Media, Inc. Post house: Engine Room and Optima Digital.